ADIDAS - RED BULL

WHERE WE RUN - DIRECTORS CUT

AARON PLATT ·

Content: Online brand content

Commissioned by:  adidas - Red Bull Media House

Objective: To create a compelling piece of running content which celebrates the know-how and values of the adidas and Red Bull brands and helps adidas to activate SPEEDFACTORY, an initiative to provide customers with a tailor-made pair of running shoes within 24 hours.

Approach: To shoot and enhance an existing storyline where Red Bull athletes Pamela Forster and Petair push conventional boundaries by breakingaway from a group training run to join a trio of free-runners. They take a more challenging route across the skyline of Berlin where the rules and requirements of a running shoe are different…

Munderbar also produced documentary-style supporting content, which included BTS material and ‘Lab to Street’ exploring how the shoes worn by the athletes were made andcustomised for the demands of the sequence. Alongside 3D foot scan and highspeed motion capture footage shot in Berlin, further shoots were required inthe US and at Adidas HQ in Herzogenaurach to complete the project.

Photography by Lars Borges