Infiniti
Drive of the Dragon
Andreas Tibblin · PRISM
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Infiniti
Drive of the Dragon
Andreas Tibblin · PRISM
Branded Content
To launch former team sponsor Infiniti's biggest ever marketing campaign in China, Sebastian Vettel stars in his own kung fu movie alongside Hong Kong-born martial arts actress Celina Jade, with Infiniti's flag-ship SUV making some equally classy moves in a supporting role. Shot by a crew of 70 in one of Shanghai's most celebrated studios, it proves a huge hit with local broadcasters and F1 right-holders, gathering an audience reach of over 300 million. viewers.
