Fredrik Ulfsater

Fredrik Ulfsater has worked within a wide variety of sports and entertainment properties and his roles have been specifically targeted towards the commercial development, maximisation of revenues, strategic development at C-suite level, as well as working to improve synergies between disparate group companies and complex geographic corporate structures.

Having worked within companies such as Global Sportnet (a WPP group company), the EurosportGroup and JJP (the strategic marketing arm of the Aegis Group), he has been active within a multitude of top level sports and entertainment properties, whilst representing both rights holders and brands active within this rapidly growing space.