UP TO SPEED IN BERLIN

20 / September / 2016

Munderbar

Munderbar was quick off the mark in September to produce Where we Run, the opening viral in the adidas FUTURECRAFT campaign marking the start of the sportswear manufacturer’s long term collaboration with Red Bull.  

With just a week to finalise locations and secure permissions, our Munich office staff had to hit the ground running to deliver the key sequence, in which two athletes break off from a street-level training run to join a posse of parkour runners on an alternative route across the Berlin skyline.

Directed by Los Angeles-based Aaron Platt, the viral premiered at the launch in Berlin of the adidas SPEEDFACTORY, an initiative that aims to design and produce a tailor-made pair of shoes to customers within 24 hours. 

Photography by Lars Borges